Atlanta Falcons Youth Foundation

Click here for a list of Falcons Fitness Zone Partners
Click here for information on AFYF Grant Making


The Atlanta Falcons Youth Foundation is an affiliated fund of The Arthur M. Blank Family Foundation and invests in innovative approaches to increase time kids spend in physical activity and to give more children access to fresh fruits and vegetables. Since 2002, the foundation has awarded more than $20 million in grants to non-profit organizations serving children across Georgia.

As a leader in the Georgia SHAPE initiative, AFYF is helping Georgia elementary schools reach hundreds of thousands of students through the Power Up for 30 program, which adds 30 minutes of physical activity during the school day. Since 2010, AFYF has teamed up with Good Sports to provide equipment donations valued at more than $1 million to youth programs in 80 of Georgia’s 159 counties. These donations have helped more than 96,900 youth gain access to consistent sports & fitness activities.



In partnership with the Atlanta Falcons Youth Foundation, Good Sports will be donating equipment to Georgia organizations serving low-income children. Grants will be made in the form of equipment, not cash. Good Sports is a nonprofit organization working to increase participation in youth fitness and recreation programs. Good Sports targets one of the major obstacles that can limit participation: access to sports equipment.  For a list of the latest equipment grantees click here.

The deadline for Fall/Winter 2017 grant applications is December 1, 2017.  These are awarded in January 2018.

How To Apply:i

  • Community organizations or schools in Georgia must apply through the Good Sports web site.
  • Equipment donations are intended to broaden participation in physical activity, not to support top athletes.
  • Equipment donations will target school-age children.
  • Grants will be awarded through a competitive process.
  • Not every applicant organization will receive a donation.

This initiative has a specific focus. It is designed for situations where the equipment donation promises to increase participation in some type of physical activity. This initiative is open to ideas related to most any type of physical activity. Preference will be given to opportunities where equipment donations will lead to increased levels of participation over time, not just for one event or one season. The equipment donation initiative is open to any organization in Georgia.


AFYF works closely with Georgia Shape, the Governor’s statewide initiative that brings together governmental, philanthropic, academic and business communities to address childhood (0-18) obesity in Georgia. Over the next ten years Georgia Shape will work towards increasing the number of students in the Healthy Fitness Zone for Body Mass Index by ten percent. Other objectives set forth by the Governor and Georgia Shape include reaching disparate populations, increasing the aerobic capacity measure of Georgia’s youth, increasing the breast feeding rate across Georgia, and increasing the number of early care centers that excel in nutrition and physical activity measures. Georgia Shape offers a number of grant programs during the year. Visit the Georgia Shape web site for the latest opportunities.


Georgia Food Oasis is a collaborative effort of community, organizations, business, funders, etc. to improve fresh and healthy food distribution in under-served neighborhoods. The initiative helps communities develop innovative and affordable ways for residents to discover, taste and learn about food. By working together, neighbors, nonprofits and community leaders can help community members shop smarter, eat healthier and feel better. Through an Eat – Cook – Grow strategy, the Georgia Food Oasis will enhance opportunities for residents to come together to cook up their own food future.


A partnership between the NFL Foundation and the Local Initiatives Support Corporation (LISC), that works with community groups to create or rehabilitate playing fields in underserved neighborhoods. Since 1998, the NFL Foundation has committed nearly $40 million, supporting the creation or refurbishment of 306 fields nationwide. The latest round of grants supporting new and upgraded fields can be found here.

To learn more about the Grassroots Program and how to apply, please visit the LISC site at

The National Football League Foundation (NFL Foundation) is a non-profit organization dedicated to improving the health and safety of sports, youth football and the communities in which we live.  The NFL Foundation represents the 32 NFL clubs and supports the health and safety of athletes, youth football and the communities which support our game.


Through the Let’s Move Salad Bars program, a national campaign to increase consumption of fruits and vegetables, AFYF provided salad bars to 15 Georgia schools in 2012 and provide training to school nutrition staff on how to manage the salad bars successfully. The AFYF awards culminate a two-month statewide campaign to promote salad bars. AFYF received requests for salad bars for more than 40 schools. AFYF may consider additional salad bar donations.

 To date, the Let's Move Salad Bars To Schools program has awarded salad bars to more than 4,200 schools across the country, providing more than 2.1 million students more fruit and vegetable options in school cafeterias.

Schools may keep applying for future rounds of salad bar donations.

How To Apply:

  • Schools must apply through the Let’s Move Salad Bar online portal at Let's Move Salad Bars to Schools.
  • Any Georgia K-12 school or school district participating in the National School Lunch Program is eligible to apply.
  • Grant guidelines and a Frequently Asked Questions document are available at the site.
  • Grant awards will be based on the presence of a student or faculty champion, the percentage of students participating in the free/reduced lunch program, participation in the Healthier US School Challenge program and the capacity to implement a salad bar program effectively. For applicant schools that do not receive salad bar donations through the AFYF grant, Let’s Move Salad Bars to Schools may help eligible schools identify other funding sources.


AFYF makes grants to nonprofit organizations that demonstrate capacity to reduce obesity and improve fitness among school-age children in Georgia. AFYF places a special emphasis on reaching underserved youth in Atlanta and Gainesville neighborhoods, and AFYF supports strategic statewide initiatives. In particular, AFYF looks to invest in innovative ways to move more children from sedentary to active lifestyles. Partners may serve kids at after-school programs or at school during the school day.

AFYF is especially interested in innovations that change the lives of children who traditionally are most likely to miss out or opt out of physical activity. Instead of prescribing particular types of physical activity, AFYF challenges partners to deliver activities that the kids – AFYF’s ‘customers’ – want to do. As a result, AFYF has expanded opportunities for kids to participate in dance, volleyball, jump rope, swimming and mountain biking.

Through the Georgia Food Oasis campaign, AFYF makes grants to organizations pursuing innovative ways for Georgia kids and families to gain increased access to healthy, affordable food. Here, AFYF is most interested in efforts that demonstrate promise for large-scale change across Atlanta or the state.

AFYF does not accept unsolicited grant proposals. Interested organizations should send a two- or three-page letter explaining their idea, how the idea builds on partnerships and projects in which AFYF already has invested, how the idea is innovative, and what the effort is likely to cost. From these inquiries, AFYF may invite organizations to submit full applications.

AFYF receives far more inquiries than it can fund. Only a small percentage of ideas submitted ultimately receive grant funding. In reviewing ideas, AFYF may invite organizations to meet with AFYF staff and current grant partners to consider the impact of the proposed work.

AFYF does not make grants:
  • for middle school or high school team sports, development of elite athletes, elite sports leagues or travel teams;
  • directly to parochial or private schools or public schools and/or agencies (booster clubs, PTA or PTO groups), however community-based non-profit organizations with 501(c)(3) designation, who meet all other organizational criteria and that run programs within a public school, may submit an inquiry to run a program within that school;
  • to individuals; 
  • for events;
  • to government agencies or municipalities; or
  • to serve kids outside of the state of Georgia. 


Physical Activity:

Food Oasis:




► Click here to read news articles about the Atlanta Falcons Youth Foundation

Click here to learn more about the NFL’s commitment to the community

Click here for the current Annual Fitness Assessment Program Report from the Georgia Department of Education 


AFYF was established in 1985 to serve as the philanthropic arm of the Atlanta Falcons. Since Arthur Blank acquired the Atlanta Falcons in 2002, AFYF has operated as an affiliated fund of The Arthur M. Blank Family Foundation and grown to be the largest owner-funded foundation in the National Football League, providing more than $22 million in grants to nonprofit organizations across the state of Georgia. Find out more at